Fitur 2020, International Tourism Trade Fair returns in January in Madrid

From Wednesday 22 to Sunday 26 January 2020 Madrid will play host to the 40^th edition of FITUR, Madrid’s Tourism Trade Fair, second only in importance worldwide to the event organized in Berlin. An unmissable occasion for tourism operators to meet – and Whisper will be there. This is where new strategies will be unveiled and where new products destined for an ever expanding industry will be presented.

FITUR is a privileged and not-to-be-missed meeting place for tour operators, where they can get all the latest news about a sector whose importance is being felt more and more in environmental economics and the planet.

Not only: FITUR is an ideal place for forging commercial relationships, making new acquaintances, discovering the latest market trends and working towards the attainment of goals.

The partner country at FITUR 2020 will be South Korea, coinciding with the seventieth anniversary of the establishment of diplomatic relations between South Korea and Spain. The tourism sector in South Korea is steadily growing: the country is consolidating its reputation as an attractive and safe destination, boasting modern infrastructures and an excellent public transport network.

The main topics at FITUR2020 will be technological innovation, sustainability, professional specialization, the internationalization of the sector and new ways of approaching tourism, management of tourism flows in terms of accommodation capacity and much more.

Whisper will be there during the exhibition days because the topics featured at FITUR 2020 also concern us and because the opportunity to compare notes with other ways of doing things can be an enriching experience.

Because we believe that identifying good practice with a view to promoting tourism benefits everyone and because technological innovation is key to the development of this sector: each day, at our Whisper Lab, we work with this aim in mind, without ever forgetting the importance of protecting the environment.

The event that employees and non-employees alike should mark in their diaries is the fortieth edition of FITUR, from Wednesday 22 to Sunday 26 January 2020, at the Ifema exhibition center in Madrid.